During my time at GlobalFit, we ran two year-long engagement campaigns that sent original content to members weekly. This asset is from the 2016 My Wellness Road Trip campaign, which won a GDUSA Health + Wellness design award.
 Topics changed weekly throughout the My Wellness Road Trip campaign, with each quarter having a different overall theme. Usually, the time of year and holidays would influence the content, such as in this asset about healthy fall recipes.
 The 2017 Rock Star Fit Pro Tour campaign used written and video content created by personal trainers, with each trainer getting a month of the "tour". Throughout the campaign we tried to give the written assets distinct visual identities in order to
 Since the assets typically contained information like recipes or workout regimens, they were designed to be printable on standard 8.5" x 11" sheets of paper. Longer assets like this were typically split into 2 or more pages. 
 During my time at GlobalFit, the largest project I undertook was a complete redesign of the company's interstitial homepage.
 The project was a collaborative effort among the marketing team, where I handled the overall look and feel of the pages while my co-worker created the animations on the page.
prev / next